Devinci needed a Brand refresh and I tapped in alongside New Parallel Studios to co-direct and share bike-relative expertise in a number of roles to make a smooth production during a season characterized by turbulent weather. Over a series of days in Vancouver, we were able to navigate a mix of Devini's athletes, ambassadors, and select models to create the story and brand manifesto - 'We Make Riders.'

Client: Devinci
Director: Jared Putnam
Creative Director/ Photography: Dylan Sherrard
DP: Jared Putnam, Brody Jones, Bram Treissman, Scott Secco, Rob Parkin
Producer: JaredPutnam, Dylan Sherrard, Jimmy Adams
AC: Bram Treissman
Edit/Colour: Jared Putnam
Sound: Keith White Audio