Sun Peaks reached out to me with a challenge, wanting to build an album of imagery that captures the atmosphere of their bike park in a more inviting light and style.
I built the creative direction around two core ideas... that our time spent on the trails is a luxury, and that the connection we experience with each other leaves a more
lasting impact than the ride itself.

After carefully scouting locations, I directed two days of photography with every frame anchored to the light. Narrow windows of sunrise and sunset to achieve the unique quality of glow that turns a moment into a warm memory.

Sun Peaks received an album of bike and lifestyle photography that feels a little more luxury, approachable for a wider audience, and tied together by the quiet moments in between.
Another creative stamp on a long list of successful Sun Peaks campaign shoots.