For more than a decade, working with Sun Peaks Resort has been the most consistent thread in my career. What started as brief storytelling assignments focused on mountain biking has grown to a long term partnership, helping to define the voice of the Resort through targeted campaigns across Sun Peaks Resort Corporation, Tourism Sun Peaks, and Sun Peaks Bike Park.
My work in Sun Peaks has always been about more than the trails or the terrain - it's about a people-first approach to the true experience of a place, the local folks who breathe life into the space, and the connection visitors feel when they step into this world.

This gallery reflects over a decade of trust, collaborative efforts, and the development of branding that helped a niche park with a cult following grow to become a world class destination where riders of every skill level feel a sense of belonging.