My long time client, Sun Peaks Resort, asked me to direct the creative for a series of videos and add placements that would tell the story of Sun Peaks Bike Park evolution - specifically highlighting their massive investment in opening lift access riding on Sun Dance and pedal access riding on Mount Morrissey, in 2022. The resulting of these investments would see Sun Peaks as a 3 peak riding resort and a truly epic MTB destination.
I delivered on a narrative that documented the challenges and celebrated the successful final results, while working alongside Matt Brooks of Lone Wolf Productions, and a cast of legendary trail builders all making their unique mark on Sun Peaks riding experience.
Every trail is a challenge. The answer is always, flow.