In the middle of summer 2025, Industry Nine asked me to help launch a fresh line of Convergence wheels under their recently acquired We Are One brand.
Four new wheels with four distinct riding styles in mind. And the only specific ask was to put Kamloops landscapes and characters to work for a fresh foot forward and a new chapter at We Are One.

I performed the full suite of production from location scouting, pre-vis, direction and delivery with a whirlwind two-day in the mix. Focused on the emotions of playfully exploring new spaces, I produced a refreshed style for Industry Nine that hit all the distinct ride characteristics of each new product offering, too.
Honestly, this was one of my favourite assignments in recent memory!