Kamloops isn't just a beautiful backdrop for bike photography... it's the birthplace of Freeride Mountain Biking, and proving grounds where riding continues to grow and redefine itself through generations of new riders and trail builders alike.

In spring 2025 Tourism Kamloops launched a forward thinking initiative to redirect tourism funding into trail networks, aptly titled - the 'Freeride Fund.'
Tourism Kamloops asked me to join a team of talented creatives to provide overall direction, creative strategy, and lead photography for a Freeride Fund campaign that showcases the real human story of freeride past, present, and future... as they all play out in unison on the Kamloops trails today.