Fox asked me to help plan locations and perform photography for the launch their initial wireless component offering ' Transfer Neo.'
It's not often that 'wireless protocol' and 'app optimization' are features highlighted for me to capture with bicycle components, but I stitched together a strategy that delivered the messaging needs for both shredding and software, accordingly. It was a treat to spend a couple very early summer mornings pulling the style, ease, and human elements of new technology into the frame with Matt Hunter and small but stellar crew from FOX.

 

Client: FOX
Co Directors: Nicholas Kupiak & Dylan Sherrard
Cinema: Nicholas Kupiak
Photography: Dylan Sherrard
Producer and Snacks Management: William Blouin Comeau
Athlete: Matt Hunter