Trail riding means a lot of different things to a lot of different people. In Fox own words "Trail is an ambiguous mountain bike category with many subsets and styles of riding."

Fox reached out to me in the spring of 2026 asking for help shaping the visuals for one chapter of their 'Ride Your Trail' campaign, a change of pace in the marketing that put experience ahead of product.

I was fortunate to work with Matt Hunter to craft a photo album that carries the same visual storyline whether we zoom in on the product or not. And because we focused on presence over performance, we showcased Fox as a truly organic component of the trail shredding experience.