At the end of summer 2025, Evil Bikes approached me to help launch their first new bike in a number of years - a refined and fully refreshed version of the Offering.

I plan locations and visuals in a way that would support a 'run n' gun' style shoot to showcase the versatility, and playfully aggressive nature of the bike. And they wanted it done FAST.
After a swift round of discovery to learn what Evil truly wanted to communicate with this launch, I settled on a strategy with speed, dust, and late season Kamloops light to make the new Offering shine.

I directed our small crew through the heavy lift of shooting a full bike launch in less than a week of production. The finished product feels rewarding to see put to work in the wild, with Evil's internal design team applying their unique graphics to my imagery and making a bold impression across all of their marketing with this global campaign.