At the end of summer 2025, Evil Bikes approached me to help launch their first new bike in a number of years - a refined and fully refreshed version of their slay everything singletrack sword... the Offering.

Evil asked me to help plan locations and visuals in a way that would support a 'run n' gun' style shoot to showcase the versatility, and playfully aggressive nature of the bike. And they wanted it done FAST.
After a swift round of discovery, we decided speed, dust, and late season glow around Kamloops would put on the best show, and I directed our small but mighty crew through the heavy lift of shooting a full bike launch in less than a week of production. The finished product feels rewarding to see put to work in the wild, with Evil's internal design team applying their unique graphics to my imagery and making a bold impression with this global campaign.