Maybe the nicest assignment I've ever performed at home in Kamloops. Cycles Devinci asked me to help launch their new feather-weight E-MTB, the E Troy Lite, as piloted by their exciting new athlete, Yoann Barelli. I spent a day riding with Yoann to pick apart his style and scheduled the rest of the shoot based on where he was excited to shred. Then we spent a few days working out the peak moments of style and playfulness in the most beautiful late autumn light that Kamloops has to offer. 
Images from this shoot have lived on retail windows and walls, trade show booths, website banners, and print collateral around the world. It's such a compliment to see my images put to such extensive use!

Client: Cycles Devinci
Athlete: Yoann Barelli
Director/ DP: Brody Jones
Director/ Stills: Dylan Sherrard
Additional Cinematography: Bram Treissman and Kadison Pelletier