When I look at the marketing for non-alcoholic beers, I'm overwhelmed by over-the-top antics (reminiscent of Vegan food marketing) and can-splaining to the point that it feels apologetic for not having alcohol in it (reminiscent of electric mountain bike marketing.)
And I rarely see the product integrated in places it would exist naturally... simply being enjoyed in that post ride/post run moment that feels honestly embedded in a culture.

I thought it would be a fun case study to build an album of images showcasing non-alcoholic beer integrated in the organic celebration of movement, for a more conscious cheers.

Nothing over the top.
Just a ritual reimagined.

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